The short answer is, everything is a chemical. Even water is a chemical. So to claim a cleaning product is chemical free or to say the product doesn’t contain chemicals is simply a marketing message designed to sell not communicate the truth.
Here’s how Wikipedia defines a chemical…
“…a chemical substance is a form of matter that has constant chemical composition and characteristic properties. It cannot be separated into components by physical separation methods, i.e. without breaking chemical bonds. It can be solid, liquid, gas, or plasma.”
“But my cleaning solution provider says the product I use is chemical free. They are nice people, I like them and the product works well, what’s the truth?”
The truth is, it is still a chemical. Marketers trying to sell their cleaning products as a safer cleaning alternative often use the ‘chemical free’ term but what they are referring to is that the product contains no ingredients that are classed as hazardous or dangerous goods. Based on that definition the majority of general cleaning products on the market today would be classed as chemical free which would be a ridiculous claim.
Many cleaning chemicals contain raw materials that come from natural sources but that does not mean they are safe either. Natural and safe are not the same thing although both these terms are often used interchangeably.
Some people could say ‘chemical free’ is a dishonest claim about a cleaning solution when the reality is they’re may be little difference between it and the vast majority of general cleaning products on the market.
It’s good to be informed. Don’t fall for the chemical free or no chemical trick. You can be confident in this because everything is a chemical.
Have you ever used product claiming to be chemical free? How do you feel about buying products with dishonest claims? We’d love to hear from you about your experiences.
And if you have any questions or would like more advice about the natural or chemical free claims of cleaning products or cleaning solution please give the team at XO2 a call on 1300 123 499, or visit the XO2 eco-friendly cleaning solutions online store.